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Naughty+By+Nature
26
Feb

OPP – Other People’s Philanthropy

O is for other, P is for People, scratch a temple: The last P, well, that’s not so simple… http://www.youtube.com/watch?v=mJgFU3U4X_Y One thing I’ve noticed about fundraisers…

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aha
25
Feb

Aha! Using Personas to Write Better Appeals

http://www.youtube.com/watch?v=djV11Xbc914 You may be familiar with the term persona or avatar. It's a marketing term that gets used a lot in the content marketing realm. It…

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roxette
24
Feb

Don’t Bore Us, Get To The Chorus: Make Your Communications as Catchy as a Roxette Song

“Hello, you fool. I love you. Come on join our monthly giving program.” Okay. Maybe not quite. But stick with me on this one and I…

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