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5055192836468
26
Sep

Knowing Your Audience Isn’t “Elementary” … It’s EVERYTHING.

  I talk a lot about getting to know your audience. Knowing who it is you're talking to changes everything. Some folks ask me, "um, isn't…

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01
16
Sep

On vulnerability, grief, and fundraising

  Nine and a half years ago, I lost my Grandma Beryl to cancer. A year and a half ago, I lost my Grandma Claire to…

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50s-mother
09
Sep

Your Passive Language is Bullshit

"When you came out of mommy's tummy..." "Fluffy went to gerbil heaven..." "Your Aunt Linda gets a little silly when she drinks too many grown up…

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slim-pickens-riding-the-bomb
07
Sep

Dr. Strangecopy or: How I Learned to Stop Worrying and Love Writing for Fundraising

When people first get into fundraising, they have two questions that always make me smile. First, "you mean I have to ask people for money!?" Second,…

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