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IMG_20130813_151211
14
Aug

Shared Identity and Local Voice

I keep a picture of my grandparents on my desk at work. As I write for a variety of stakeholders, it really boils down to this…

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website
13
Aug

Big Surprise: Sucky Websites Suck!

Back when the internet was new to farm kids (the 90s), I tried visiting the National Film Board site. It was one of those experiences I’ll…

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aha
25
Feb

Aha! Using Personas to Write Better Appeals

http://www.youtube.com/watch?v=djV11Xbc914 You may be familiar with the term persona or avatar. It's a marketing term that gets used a lot in the content marketing realm. It…

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roxette
24
Feb

Don’t Bore Us, Get To The Chorus: Make Your Communications as Catchy as a Roxette Song

“Hello, you fool. I love you. Come on join our monthly giving program.” Okay. Maybe not quite. But stick with me on this one and I…

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