February 5th #sknpchat – Corporate Partnerships


Thursday, February 5th – 11:00 am Central Time

This month’s #sknpchat is all about partnership with businesses.

We often think of corporate partnership simply as sponsorship – a big cheque or a grant. But as themes like corporate social responsibility become more popular, it becomes increasingly likely that your nonprofit will need to make decisions around who you partner with and what the rules of engagement might be.

Here are our questions:

Q1 Do you currently partner with any businesses? This could be partnership, sponsorship, or CSR activities.

Q2 What are some pros/cons of working with businesses?

Q3 Does your nonprofit have a plan in place for qualifying potential corporate partnerships?

Q4 Have you had success in the past when working in these kinds of partnerships?

Q5 Under what circumstance might you say no to a corporate partnership?

Q6 How do you steward/maintain/grow your relationships with businesses?

Have you participated in a Twitter chat before? Here are some tips to get started.

1) Follow @sknpchat – this account will be used to post questions and moderate discussion.

2) Follow @colludos – that’s me! – I will serve as moderator until I have some awesome volunteers (wink wink)

3) Answer each question in the appropriate format – start with A1 and end with #sknpchat – this ensures that when I capture a transcript, your insights will be included, in order. Example: “A1 Our organisation’s biggest challenge is retaining great staff #sknpchat”

4) Follow the hashtag and start chatting! You can use a 3rd party app like TweetChat if you like.

5) It’s helpful to warn your followers that there may be a heavy Tweet volume on your feed for this time. Sometimes people get grouchy because of this kind of thing.

6) Be kind, respectful, and welcoming. Any kind of abusive language will not be tolerated. I encourage you to swear when necessary, but don’t be a jerk to other participants!

7) Take side conversations “off line” – ie, don’t @ or # personal chats in to the chat timeline. It’s exciting to make connections, but the aim of the hashtag is to keep the information sorted neatly.

8) Have fun! Be witty. Be silly. Be poignant. Take risks. Make bold statements. The fun thing about Twitter is it forces us to use language sparingly. This often creates an environment for amazing one-liners.

Looking forward to chatting with you this Thursday!